Julie and I have been in the home improvement industry for more than 19 years working in our full service advertising agency, Mesa Thornwood Inc.
Our clients are mostly, home improvement companies. Much of our experience comes from helping our customers find advertising programs that would work. We've seen it all. So many many advertising programs just don't work. Most direct mail programs mail the masses and miss the true meaning of targeted direct mail. Our clients were asking for help with their direct mail efforts. We were sure we could do a better job!
In 2001, my brother Jerry joined Julie and myself in a new company called Insideoutetc.com, Inc.
Our mission - to provide consistency and extreme targeting in the form of an affordable direct mail program combined with effective internet advertising.
The Insideoutetc direct mail products are high-end, self cover, cooperative direct mailers. We use gorgeous, glossy, full color printing to attract attention, generate high response rates and maintain a positive image for each of our clients.
“The Insideoutetc Remodeler”
Is designed to reach 240,000 single family homes that are more than 4 years old with a value from $375K to 5 million dollars. All ads, in our mailers are for home improvements or services for the home.
Very affordable ... costs pennies per home to advertise.
We mail 4 times a year. January, March, May and October
"The Insideoutetc Weekly”
Is designed to reach New homes and Re-sales valley-wide with a value $350,000 or more.
Mailed weekly until 60,000 have been mailed (approx. 45 weeks)
Estimated Mix: 25% New Homes and 75% Re-sales
We're proud to say the Insideoutetc direct mail products are the most efficient promotional medium for in this market.
John E Cook
President
Insideoutetc.com, Inc.
